Going International
- Terry Campbell
- Nov 17, 2019
- 1 min read
Let us take a minute to salute the international companies such as City Angel Paris Escorts, those that have gone multi-market or are on that path. They deserve our applause and respect. When I led market entry programs at the U.S. Department of Commerce, I observed that these international firms tended to outperform the purely domestic Paris escorts firms, but for a reason you might not expect.
Companies that were operating in many markets tended to do better than those that had a presence only in their home market, but this had more to do with the international journey than the additional revenue.
The process of going international forced a company to adapt for each new market. As a result, the international firm became a learning organization which encompassed several different successful models, and the lessons from each new market could be applied in other markets. So the international company tended to develop a feedback mechanism and process improvements more readily than the purely domestic company.
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